Soulful Selling 2.0: The Nine Divine Powers of Insurance Sales
In simple terms, Soulful Selling is a prequel to my first book, Building a 100% MDRT Team: The Secret Keys. It narrates my journey from graduation with seven job offers to ultimately choosing a career in insurance sales.
The story chronicles my ups and downs from the beginning of my career to eventually becoming an MDRT and OYSA member. Through this narrative, I aim to convey the unwavering spirit and sales techniques of insurance professionals, which is why I titled it Soulful Selling. This book is particularly suitable for those interested in the industry, especially newcomers in their first two years.
Thanks to the overwhelming support from readers, Soulful Selling was launched in June 2019 and has since gone through four reprints, selling well in major bookstores within six months. The newly revised edition, Soulful Selling 2.0, is now being re-released! In addition to retaining all the content from the original, the new version includes six entirely new chapters (marked in orange), specifically catering to newcomers who entered the industry during the pandemic. The book also features QR codes linking to numerous YouTube tutorial videos and learning notes, aimed at helping you embark on the path to success!
Where to Buy
Hong Kong Readers:
Available at major bookstores, including:
- Commercial Press, Joint Publishing (三联), Chung Hwa Book (中华)
- Locations: Causeway Bay, Central, Yau Ma Tei, North Point, Tsuen Wan, Mong Kok, Sha Tin, Tuen Mun, Tai Po, Diamond Hill, Ma On Shan, Kwai Fong, Tseung Kwan O, Tin Shui Wai, and more.
Readers from the Mainland and Macau regions can purchase at Taobao's Tmall store:
Commercial Press (Hong Kong) Ltd
Readers from other regions can purchase on the following official website:
Cultural reading and shopping platform
* The shipping cost is almost equal to the book price. It is recommended to buy together with colleagues and friends to save on shipping costs. We will not answer any shipping questions
“Demon 2.0” Outline:
1. Graduation teacher
1.1 Confusion before graduation
1.2 Action is better than fantasy
1.3 Reasons to transfer jobs
1.4 Eight reasons to join the insurance business
1.5 Primary unexpected business opportunity
1.6 Four Key Criteria for Choosing a Career
1.7 Five levels of money
1.8 Beginning with the End
1.9 Pupation into a butterfly
1.10 Benefits of agency contracts
2. Legend of the Phoenix
2.1 First day at work
2.2 Financial planning process
2.3 Eight steps to sign
2.4 Tips for opening up conversations with unknown customers
2.5 The Four Major Consumption Motivations
3. First time out, Mao Yao
3.1 Customer quantity is more important than quality
3.2 First customer
3.3 Tips for customers who have already purchased insurance
3.4 Review Artifact
3.5 Attack by old classmates
3.6 The boss's personal education
3.7 Inspiration from the Four A matches
3.8 Revelations from Brother Crab
3.9 The four guests are still there
3.10 Analogy of chasing a girl
3.11 Enhancing the meaning of work
4. Where in Tianya are there no aromatic herbs
4.1 Flowers fly everywhere
4.2 Salesman and dog
4.3 Locker room idiot
4.4 Reject rebates
4.5 Target Customers
4.6 “Three of three” request a referral
4.7 Homemade phone center
5. Sale starts with rejection
5.1 Best lost friend
5.2 Father and son selling
5.3 Overcoming Fear of Rejection
5.4 Identify the five types of reasons for refusal
5.5 Top Trick for Handling Objection — LRSCPA
5.6 Zheng Xiaowei
6 meaningful failures
6.1 OYSA
6.2 The harder you try, the more unlucky
6.3 Four minefields for newcomers
6.4 The accident of an old man and a young wife
7. Closing 7 weapons
7.1 Grandma sells eggs and tests Wanling's insurance concept
7.2 Sailing is an essential weapon for the middle class
7.3 How to oversell three orders at once with the new fishbone chart
7.4 The cash flow concept is the best tool for developing the up-and-coming middle class market
7.5 Implicit and Alternative Decisions
7.6 Hidden Instructions
7.7 Sealed Small Decision
7.8 FAB
7.9 Mountains don't turn their way
7.10 Taking steps back
8. Keep Going Keep Growing
8.1 The excitement of an arrogant woman
8.2 Six key issues with a single signature
8.3 Ngau Tau Kok Telephone
8.4 Customers who borrow money to buy insurance
8.5 Gratitude Is a Kind of Wisdom
8.6 People can't do it, don't grow
8.7 Harvard University Follow-up Survey
9 Postnotes
9.1 Be sure to drink this half glass of water in times of turmoil
9.2 Selling ice cream in winter
9.3 ABCDO's Five Keys to Success
9.4 Letter to the boss